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福特汽车公司的SWOT矩阵分析英文的

福特汽车公司的SWOT矩阵分析在福特公司的外部环境分析的基础上，可以得出以下的SWOT矩阵分析: 1. 优势 (1)福特是世界上第二大小汽车和卡车的生产商。 (2)1988年，福特公司收益达到历史最高水平(53亿美元，即每股10.96美元)，也是所有汽车公司中最高的。 (3)福特的大规模生产能力使其达到了规模经济。 (4)福特公司的业务组合平衡得很好，其金融服务及产品生产的多样化能使其承受汽车销售的任何下降趋势。 (5)福特公司实施纵向一体化战略，集团中如福特玻璃公司生产了福特在北美的小汽车和卡车所用的全部玻璃，福特信贷公司在1988年为160万辆车提供资金并为分销商和大众消费者提供信贷。 (6)福特公司成功地与外国公司合资经营使产品多样化，更新了技术并提高了产品质量。 (7)通过与马自达和日产公司的合作，福特公司降低了成本并提高了质量。 (8)多数福特公司的产品设计与生产都借助了计算机辅助设计(CAD)和计算机辅助制造(CAM)。 2. 劣势 (1)与日本竞争者相比，福特公司更多地把收益花费在了养老金、补偿救济金等方面。 (2)福特并没有在生产中全部采用机器人和其它的高精尖技术。 (3)福特不得不出口产品以达到政府的规定，技术上还没有能达到每加仑27.5英里的燃油效率标准。法律上，汽车的国产化率低于75%被认为是进口产品。 3. 机会 (1)在日本有一生产厂。 (2)在汽车的生产和分销方面有降低成本的办法，称为阿尔发工程。 (3)为符合净化空气的提议而生产替代燃料的汽车。 (4)在重新建立的产品质量方面获益，“质量第一”。 (5)借助技术和整体的努力而使合资企业达到质量最佳。 (6)欧洲经济统一使全球市场潜力增大。 4. 威胁 (1)进口车占有了很大的市场份额。 (2)汽车行业销售缓慢 (3)日元与美元的汇率 (4)日本的厂商打入豪华车市场 (5)日益增加的政府限制 (6)美国经济的下滑或可能的衰退。: 问提问者：网友 | 2017-01-06

最佳回答

Ford Motor Company SWOT Analysis Matrix External environment in the Ford based on the analysis, we can draw the following SWOT matrix analysis: 1. Edge (1) is the world's second Ford cars and trucks large and small manufacturers. (2) In 1988, Ford reached the highest level of income (5.3 billion U.S. dollars, or 10.96 U.S. dollars per share), is the highest among all the car companies. (3) Ford's mass production capacity to reach the economies of scale. (4) Ford very well balanced business portfolio, its financial services and diversification of products to sales of motor vehicles subject to any downward trend. (5) Ford, the implementation of vertical integration strategy, groups such as the Ford glass company in North America, Ford's cars and trucks all the glass used, Ford Credit Corporation in 1988 to 1.6 million vehicles and the provision of funds for distributors and the public provision of credit consumers. (6) Ford successful joint ventures with foreign companies to diversify products, upgrade technology and improve product quality. (7) with the Mazda and Nissan co-operation, Ford reduced costs and improved quality. (8) the majority of Ford's product design and production with a computer-aided design (CAD) and computer-aided manufacturing (CAM). 2. Disadvantage (1) compared with Japanese competitors, Ford and expanding the use of income spent on the pension, compensation, benefits and so on. (2) Ford has not used in the production of all the high-tech robots and other technology. (3) Ford have to export products to meet the Government's requirements, not technically able to 27.5 miles per gallon fuel efficiency standards. Legally, local production of motor vehicles 75% less than the imported products are considered. 3. The opportunity to (1) In Japan there is a manufacturing facility. (2) the production and distribution of motor vehicles has reduced costs, known as Project Alpha. (3) in order to comply with the proposal to clean up the air and the production of alternative fuel vehicles. (4) in the re-establishment of the quality of the product benefit, "quality first." (5) with the overall efforts of technology and of joint ventures to achieve the best quality. (6) European economic unity so that the potential of increasing global market. 4. The threat of (1) imported cars hold a great deal of market share. (2) automobile industry sales slow (3) the Japanese yen and U.S. dollar exchange rate (4) Japan's manufacturers to enter the luxury car market (5) increasing government restrictions (6) U.S. economic slowdown or possible recession.: 回答者：网友

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